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Selling with Confidence

Seller’s Guide

Modern multi-level home with glass balconies, wood siding, and landscaped grounds at golden hour.

How To Successfully Sell Your Home

Selling your home is a significant decision and we’re here to guide you through every one of the many decision points. Here are the general steps to prepare, present and price your home. 

Living room with floor-to-ceiling windows overlooking a lake and autumn trees.

1. Understand

Agreement & Goals

  • Your Goals and Timeline: Our first step is to understand your unique goals and what you’re looking for in an agent partner.

  • Listing Agreement: When we decide to work together, we explain the value of the listing agreement - how it protects and benefits you. This secures our services for you.

  • Communication Style: Schedule regular touchbase meetings.

Modern wood-and-glass home with warm light glowing through its large windows and bare branches reflected in the glass.

2. Walk Through

Selling Strategy
  • Property Assessment: Conduct a thorough walk-through of your home and property to assess its current condition.
  • Market Dynamics: Analyze current inventory and market dynamics to position your home competitively.
  • Preparation Plan: Set a tailored plan for preparation and launch to enhance your home's appeal.
  • Compass Concierge: Consider enrolling in Compass Concierge to cover upfront costs for staging and improvements, which can increase your home's market value.
Modern living room with floor-to-ceiling windows, an open staircase, and water views.

3. Prepare

Seller Preparation
  • Danna Team Playbook: Utilize our proprietary playbook, which includes a project list, vendor information, and a preparation calendar.
  • Compass One: Organize all your transaction deal contacts (title, escrow) and key decision milestones in one place.
  • Pre-Inspection: Conduct a pre-inspection of the home to identify any potential issues.
  • Paperwork: Begin necessary paperwork, including Title and MLS forms, to list your home for sale.
  • Luxury Home Enhancements: For high-end properties, consider luxury-specific upgrades such as designer staging, custom landscaping, and high-end finishes to appeal to discerning buyers.
Modern home with white and dark wood siding, tall windows, and a brick-paved driveway at dusk.

4. Position

Home Marketing
  • Marketing Plan: Activate your customized marketing plan as we install staging to highlight your home’s best features.
  • Photography & Materials: Conduct professional photography, drone footage, 3D virtual tours, and high-quality marketing materials to share your property in the marketplace.
Covered modern patio with a long wooden dining table, skylit ceiling, and adjoining lounge.

5. Price

home pricing
  • Listing Price: Confirm your listing price just before listing on the NWMLS. We continuously review updated inventory and market dynamics to advise competitive pricing.
Modern two-story home with wood siding, a glass-railed balcony, and landscaped front lawn.

6. Launch

Listing Debut
  • Market Debut: Your house is officially on the market. Host open houses to attract potential buyers.
  • Network Sharing: Share your listing with our extensive network for maximum exposure.
Bright living room with a vaulted wood ceiling, expansive windows, and a modern fireplace.

7. Communicate

Stay Informed
  • Regular Updates: Receive consistent updates on the progress of your sale.
  • Follow-Up: We diligently follow up with buyer agents, review offers, and qualify potential buyers.
Modern two-story home with wood siding, stone accents, a balcony, and a broad paved driveway.

8. Negotiate

Smart Negotiation
  • Terms & Offers: We negotiate terms and confirm buyer financing. You review and sign the best, qualified offer.
Modern kitchen with wood island, black pendant lights, and herringbone flooring.

9. Under Contract

Smooth Transactions
  • Inspections & Appraisals: Coordinate necessary inspections and appraisals. Escrow manages scheduling for both parties' signings.
  • Luxury Coordination: Manage specialty services, such as fine art handling, custom furniture moving, and private security if required.
Modern stone-and-glass home overlooking a swimming pool, with broad balconies and outdoor lounge seating.

10. Closing

Finalizing the Sale
  • Final Steps: Buyer conducts a final walk-through. Review the final settlement statement as Escrow records the transfer of title.
Modern kitchen with a metallic island beneath a vaulted dark-wood ceiling and windows overlooking trees.

11. Sold

Successfully Sold
  • Final Preparations: Remove personal items and prepare for the transfer to the buyer. The County records the transaction documents.
  • Legacy Planning: For luxury sellers, discuss future real estate strategies and potential tax implications of the sale.
A real estate agent hands a house key to a couple across a table with closing paperwork.

12. Celebrate

Cheers to Your Success!
  • Completion: Receive buyer funds and complete the key transfer to the new homeowner.

Ready to Sell Your Home?

Maximize Your Home’s Value

Selling your home is a journey, and we’re here to make it as smooth and successful as possible, especially when it comes to showcasing and maximizing the value of your property.

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Wooden mantel with a white vase of pale branches in an illuminated wall niche.

Get in Touch

The Danna Team

(425) 652-7055

Trey Danna

(425) 652-7055
[email protected]

Valerie Danna

(206) 565-7185
[email protected]

Branch Office

700 110th Ave NE, Suite 270
Bellevue WA 98004

Get in Touch

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Get in Touch

The Danna Team

(425) 652-7055

Trey Danna

(425) 652-7055
[email protected]

Valerie Danna

(206) 565-7185
[email protected]

Branch Office

700 110th Ave NE, Suite 270
Bellevue WA 98004